Every year, Coca-Cola change their advertising campaign. They’ve done a pretty sweet job this year, with an app using Flash CS3 you can now design your own coke labels!

I never thought I’d be writing about Coke… I hate the drink. I used to love it, but a dear friend bet me a trip to the movies I wouldn’t drink it for 2 months… And have been off it since. Anyway, to the point. Coke’s new wonderjob, You can create your own coke labels! You design them with a range of backgrounds, stamps, pictures, and effects (limited to what they supply, which is pretty huge), and then there is a feature to mash them up with other designers’ products too!

It’s a very clever advertising pitch, as it gets people involved with the product. The front page has the current coke label (for the Beijing ‘08 Olympics), and entices the viewer to go out and look at the label close up!It’s a pretty clever and creative way to get the idea out there that Coke is cool, but I remain unphased!